For our first Beats television advertisement we had to make a splash…
Black, white, and sometimes red, Beats has kept it simple with color options. After fans begged for color beats they could “match with their favorite kicks,” “rep their college team,” or “simply be different,” we have answered their call.
For Holiday 2011 we have reinvented our first and most popular headphone, The Studio, in a spectrum of candy colors good enough to eat. Whether you choose blue, pink, orange, or green, we have the color that “is you.”
Commercial Features:
DJ Mia: A breakout DJ and dancer featured on America’s Best Dance Crew
Justin Eldridge: A member of Spike Jonze’s skateboard team, Justin is a pro skater with swag and style all his own.
Levi Maestro: A popular lifestyle blogger with his own online show, Levi produces, writes, and creates content that is all his own.
Vildane Zeneli: Our famous Beats model has graced over 2 million Beats By Dr. Dre boxes.
The first live performance at our recently opened Pop-Up store in NYC. Dre, who was in attendance at the performance, chose Nero “Me & You” for the spot’s powerful track.
Album: Welcome Reality (Digital out now, CD in stores 12/13)
iTunes: http://bit.ly/nU506m
(Source: facebook.com)